Privacy Policy

This Privacy Policy ("Policy") sets out the practices of mae44 ("we", "us", "our", "the Platform") with respect to the collection, use, storage, disclosure, and protection of personal data belonging to users ("Player", "you", "your") of the mae44 website located at https://mae44.cam and all associated services.

mae44 is committed to processing your personal data in a manner that is lawful, fair, and transparent. We comply with applicable data protection regulations and take the privacy of our Malaysian players — across Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam, and beyond — seriously.

By accessing the Platform and creating an account, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal data as described herein. This Policy should be read in conjunction with our Terms & Conditions.

For the purposes of this Policy, the following definitions apply:

• "Personal Data" means any information that directly or indirectly identifies a natural person, including name, identification number, contact details, financial data, and online identifiers.
• "Processing" means any operation performed on personal data, including collection, recording, storage, adaptation, retrieval, use, disclosure, or deletion.
• "Data Controller" means mae44, which determines the purposes and means of processing your personal data.
• "Data Processor" means a third party that processes personal data on behalf of mae44 under a data processing agreement.
• "Consent" means any freely given, specific, informed, and unambiguous indication of your agreement to the processing of your personal data.
• "KYC Data" means identity verification documents and information collected as part of the Know Your Customer process, including government-issued identification, proof of address, and payment method verification.
• "Technical Data" means automatically collected data including IP address, browser type, device identifiers, operating system, and session activity logs.
• "Transaction Data" means records of deposits, withdrawals, bets placed, and any other financial interactions conducted through the Platform.

mae44 collects the following categories of personal data depending on your interaction with the Platform:

We do not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, biometric data (other than for identity verification purposes), or health data, unless strictly required by law or with your explicit consent.

mae44 collects your personal data through the following channels:

• Direct Submission: Information you provide when registering an account, completing KYC verification, updating your profile, making deposits or withdrawal requests, or contacting our support team.
• Automated Technical Collection: Data collected automatically when you access and navigate the Platform, including via cookies, session logs, server access records, and analytics tools. This includes your IP address, device identifiers, and browsing behaviour within the Platform.
• Payment Processors: Transaction confirmations, payment references, and masked financial identifiers received from our integrated payment providers including DuitNow, FPX, Touch 'n Go eWallet, Boost, GrabPay, Maybank, CIMB, Public Bank, and Hong Leong Bank.
• KYC Verification Partners: Identity verification outcomes and document authenticity results provided by our contracted KYC service providers.
• Fraud and Risk Detection Systems: Risk scores, device fingerprints, and behavioural signals generated by our anti-fraud and compliance monitoring systems.

mae44 processes your personal data on the following legal bases, depending on the specific processing activity:

• Contractual Necessity: Processing required to fulfil our contractual obligations to you under the Terms & Conditions — including account management, transaction processing, and service delivery.
• Legal Obligation: Processing required to comply with applicable laws, including anti-money laundering (AML) regulations, Know Your Customer (KYC) requirements, fraud prevention obligations, and tax reporting duties.
• Legitimate Interests: Processing undertaken to pursue our legitimate business interests, including fraud prevention, security monitoring, platform improvement, and responsible gambling monitoring — where these interests are not overridden by your fundamental rights and freedoms.
• Consent: Where we rely on your consent for specific processing activities (such as sending promotional communications), you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

mae44 uses the personal data we collect for the following purposes:

• Account Management: Creating, maintaining, and administering your player account; verifying your identity and age (21+); resetting passwords and managing account security settings.
• Transaction Processing: Processing deposits, withdrawals, and bet settlements in MYR via integrated Malaysian payment channels; maintaining accurate financial records.
• KYC & Compliance: Fulfilling our regulatory obligations under applicable AML, counter-terrorism financing (CTF), and responsible gambling laws and guidelines.
• Fraud Prevention & Security: Detecting, investigating, and preventing fraudulent transactions, bonus abuse, multi-accounting, money laundering, and other prohibited conduct.
• Responsible Gambling: Monitoring gameplay patterns to identify potential problem gambling behaviour; administering deposit limits, cool-off periods, and self-exclusion requests; fulfilling our responsible gambling obligations.
• Platform Improvement: Analysing usage patterns to improve Platform performance, game selection, payment flow, and user experience — in particular for mobile users.
• Customer Support: Responding to your enquiries, resolving disputes, and maintaining records of communications for quality assurance and training purposes.
• Marketing Communications: Sending you promotional offers, bonus notifications, and product updates where you have provided consent or where permitted under applicable law. You may opt out at any time.
• Legal Proceedings: Establishing, exercising, or defending legal claims; cooperating with law enforcement, regulatory authorities, or courts as required by applicable law.

mae44 does not sell your personal data to any third party. We may share your personal data with the following categories of recipients, strictly as necessary to deliver Platform services or fulfil our legal obligations:

• Payment Service Providers: Malaysian payment processors including DuitNow operators, FPX operators, Touch 'n Go eWallet, Boost, GrabPay, and the respective banking partners (Maybank, CIMB, Public Bank, Hong Leong Bank) — for the purpose of processing your financial transactions.
• KYC & Identity Verification Providers: Third-party identity verification services that process your submitted documents and biometric data to confirm your identity and age eligibility.
• Fraud Detection & Risk Management Services: Technology providers that assist in identifying suspicious activity, preventing fraud, and ensuring compliance with AML regulations.
• IT Infrastructure Providers: Cloud hosting, database management, and cybersecurity service providers that store and process Platform data on our behalf under strict data processing agreements.
• Regulatory Authorities & Law Enforcement: Where required by applicable law, court order, or regulatory direction — including financial intelligence units and law enforcement agencies.
• Professional Advisers: Legal counsel, auditors, and compliance consultants, subject to professional confidentiality obligations.

All third-party Data Processors engaged by mae44 are contractually required to process your personal data only for the specified purpose, maintain appropriate security standards, and not disclose your data to any further parties without our prior written consent.

mae44 uses cookies and similar tracking technologies to operate the Platform effectively and improve your user experience. A cookie is a small text file placed on your device when you access the Platform.

We use the following categories of cookies:

• Strictly Necessary Cookies: Essential for the Platform to function. These include session management cookies that keep you logged in during your visit. These cookies cannot be disabled.
• Performance & Analytics Cookies: Used to collect anonymised data on how players navigate and use the Platform, helping us identify areas for improvement. No personally identifiable information is included in these analytics reports.
• Functionality Cookies: Used to remember your preferences (such as preferred language and display settings) to provide a more personalised experience on return visits.
• Security Cookies: Used to support fraud detection and security monitoring, including identifying suspicious login attempts and device fingerprinting for account protection.

mae44 does not use third-party advertising cookies, cross-site tracking pixels, or behavioural retargeting technologies. You may configure your browser to block or delete cookies; however, disabling strictly necessary cookies may impair your ability to use the Platform.

mae44 retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. Our standard retention periods are as follows:

• Account Data (active accounts): Retained for the duration of your account registration plus a minimum of five (5) years following account closure, in accordance with AML record-keeping obligations.
• Transaction & Financial Records: Retained for a minimum of seven (7) years from the date of the transaction, as required for financial compliance and audit purposes.
• KYC Documents: Retained for a minimum of five (5) years following account closure or the date of the last transaction, whichever is later.
• Customer Support Communications: Retained for a maximum of three (3) years from the date of the communication, unless the subject matter relates to an ongoing dispute or legal proceeding.
• Technical & Session Logs: Retained for a maximum of twelve (12) months from the date of collection, unless required for longer retention in connection with a security investigation.
• Marketing Consent Records: Retained for a period of two (2) years from the date of your last interaction or withdrawal of consent, whichever is earlier.

Upon expiry of the applicable retention period, personal data will be securely deleted or anonymised in a manner that prevents re-identification.

mae44 applies a layered approach to data security, combining technical, administrative, and physical safeguards to protect your personal data against unauthorised access, disclosure, alteration, loss, or destruction.

Our security measures include, but are not limited to:

• Encryption in Transit: All data transmitted between your device and our servers is encrypted using TLS 1.2 or higher (256-bit SSL encryption).
• Encryption at Rest: Sensitive data fields stored in our databases — including KYC documents and financial identifiers — are encrypted at rest using industry-standard encryption algorithms.
• Access Controls: Access to personal data is restricted to authorised personnel on a strict need-to-know basis. All staff with data access undergo background screening and data privacy training.
• Multi-Factor Authentication: Internal systems containing personal data are protected by multi-factor authentication for all administrative access.
• Regular Security Audits: We conduct periodic security assessments, penetration tests, and vulnerability scans of our infrastructure and applications.
• Incident Response: We maintain a documented data breach incident response procedure. In the event of a breach affecting your personal data, we will notify you as required by applicable law.

While we take all reasonable steps to protect your data, no method of internet transmission or electronic storage is 100% secure. You are also responsible for maintaining the security of your own account credentials.

Subject to applicable law and the specific circumstances of your request, you have the following rights in relation to your personal data held by mae44:

To exercise any of the above rights, please contact our Data Protection contact via the live chat on the Platform or by email at [email protected]. We will respond to all valid requests within 30 calendar days of receipt. In complex cases, this period may be extended by a further 60 days, in which case we will notify you of the extension and the reasons for it.

Please note that certain rights are subject to limitations — for example, we are unable to delete data that we are legally required to retain under AML or financial regulations, and we may need to verify your identity before processing your request.

The mae44 Platform is strictly intended for use by persons aged 21 years and above. We do not knowingly collect personal data from any person under the age of 21. If we become aware that personal data has been collected from a person under 21, we will take immediate steps to delete that data and close the associated account.

If you are a parent or guardian and you believe that a person under 21 in your care has accessed or registered on the Platform, please contact our support team immediately via live chat so that we can investigate and take appropriate action.

mae44 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, legal obligations, or business operations. When material changes are made, we will publish the updated Policy on this page and update the "Last Updated" date at the top of this document.

Where changes are significant and affect the way we process your personal data in a materially different manner, we will endeavour to provide you with advance notice via your registered email address or a prominent notice on the Platform.

Your continued use of the Platform following the publication of an updated Privacy Policy constitutes your acceptance of the changes. We recommend reviewing this Policy periodically to stay informed of how we protect your data.

If you have any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data by mae44, please contact us through the following channels:

• Live Chat: Available 24/7 through the Platform in English, Bahasa Melayu, and Mandarin — the fastest way to reach us for any data-related query.
• Email: [email protected] — please note this is a no-reply monitoring address; for fastest response, direct queries via live chat.

We aim to acknowledge all written data privacy enquiries within two (2) business days and to provide a substantive response within 30 calendar days of receipt. For data subject access requests, we may require identity verification before processing your request to ensure that your data is not disclosed to an unauthorised party.

For additional information on responsible gambling tools available to you, please visit our Responsible Gambling page. For a full explanation of your rights and obligations as a player, refer to our Terms & Conditions.